The Story Behind Locavore: What’s in a Name?

At Locavore, our story is more than just a tale of exceptional meats; it’s about a commitment to sustainability, ethics, and local sourcing. Discover the origins of our name and our dedication to regenerative organic farming practices.

What Does "Locavore" Mean?

The term "Locavore" was popularised by Fleet, an acclaimed restaurant known for its dedication to locally-sourced ingredients. Restaurateurs Astrid McCormack and Josh Lewis built Fleet's reputation on using high-quality produce from local farms, including Brooklet Springs Farm. Their menu featured unique cuts like chicken feet and pork trotters, showcasing the rich flavours and potential of these often-overlooked ingredients.

Fleet’s ingredients, including those from Brooklet Springs Farm, were highlighted as ideal for "locavores." This term, signifying a commitment to local and sustainable food practices, perfectly aligned with Fleet’s culinary philosophy.

Why "Locavore"?

When Georgina Goddard and Morgwn Wilkie, founders of Brooklet Springs Farm, decided to open their own store, the name "Locavore" felt like a natural fit. It embodied their mission to promote ethical, sustainable, and high-quality meat consumption. The name not only reflects their dedication to regenerative organic practices but also pays homage to Fleet’s influence on their journey.

Locavore’s New Chapter at The Hive

Locavore’s move to The Hive in Byron Bay’s Industrial Estate represents a significant advancement in their commitment to regenerative organic meat. Our new facility features a state-of-the-art butchery with a purpose-built boning room, cold storage, and online dispatch capabilities. This upgrade allows us to offer a wider range of seasonal and sustainable products, including chicken, beef, pork, lamb, and turkey.

Our facility also supports local producers who share our values, enhancing our ability to provide high-quality, ethically sourced meats. The expansion of our online store means we can now reach even more customers, advocating for a more mindful approach to meat consumption.

Regenerative Organic Farming: What It Means for You

At Locavore, we practice regenerative organic farming to ensure that our meats are not only flavorful but also responsibly sourced. This involves:

  • Ethical Animal Raising: Animals are raised in a stress-free environment, which enhances meat quality and flavour.
  • Sustainable Practices: Our regenerative techniques improve soil health, promote biodiversity, and reduce environmental impact.
  • Grass-Fed and Finished: Our beef is grass-fed and finished, allowing for deeper flavor and better health benefits compared to conventional grain-fed options.

Supporting Local and Sustainable Meat Consumption

Locavore is dedicated to changing the way people think about and consume meat. By focusing on regenerative and organic practices, we offer a product that is not only good for you but also for the environment. Our commitment extends to supporting local farmers and providing a range of ethically sourced meats.

Embrace the locavore philosophy with us and make a conscious choice for better meat. Discover the difference that sustainable practices and ethical sourcing can make in your meals.

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